THE NEW YORK TIMES -- Sep 14 -- The once prolific and sexually provocative TRUE ads are now conspicuously absent. Why? The dating site reportedly is delinquent on its advertising payments and has had to cut back. According to Mark Brooks, editor of Online Personals Watch, TRUE was looking at "considerable" seven-figure advertising bills from several major sites. "The amount of advertising they did, even in the very early days, was astounding. They were pricing everyone else out of the market," Mr. Brooks said. It is hoped that the easing of the company's aggressive advertising will restore some sanity to industry ad prices. FULL ARTICLE @ THE NEW YORK TIMES
Mark Brooks: TRUE is dialing in their ad campaigns after an aggressive and extended ad campaign.
This is the SECOND time I was communicating with a married man. The first was james pino from victorville calif. 324golfer now it's the big bad wolf also from california, carl roles...his wife wrote me. They are a phoney site that allows anyone on and claims they do background checks. They are Liars.
Posted by: jill feldman | Sep 16, 2007 at 08:30 PM
They do basic felony and sex offender checks and a statistical estimation of if someone is married. Only Nevada and California offer public records on peoples marriage status so the marriage check is the toughest part of the background checking that they do.
Posted by: Mark Brooks | Sep 17, 2007 at 07:53 AM
Mark, this is a lot worse than "dialing in". Cheap traffic brings unmotivated eyeballs which they couldn't convert into revenue. We've known this was going to happen from the beginning. What other repercussions will True feel in coming months and what does this mean to their partners who were expecting more traffic?
Posted by: David Evans | Sep 17, 2007 at 06:22 PM