THE NEW YORK TIMES -- Sep 14 -- The once prolific and sexually provocative TRUE ads are now conspicuously absent. Why? The dating site reportedly is delinquent on its advertising payments and has had to cut back. According to Mark Brooks, editor of Online Personals Watch, TRUE was looking at "considerable" seven-figure advertising bills from several major sites. "The amount of advertising they did, even in the very early days, was astounding. They were pricing everyone else out of the market," Mr. Brooks said. It is hoped that the easing of the company's aggressive advertising will restore some sanity to industry ad prices. FULL ARTICLE @ THE NEW YORK TIMES
Mark Brooks: TRUE is dialing in their ad campaigns after an aggressive and extended ad campaign.