REVOLUTION -- Aug 2 -- Sky One signed a deal with DatingDirect. Visitors to Sky One's website will be able to search for their perfect partner on the Sky-branded dating section using DatingDirect's database of 2.5m potential partners. Sky One joins Daily Mail, ITV and Channel 4 in launching its own online branded dating proposition through DatingDirect. "This is a great addition to our portfolio," Darren Richards, CEO and co-founder of DatingDirect, said. Launched in 1999, DatingDirect now has more than 580,000 users, 140,000 more than its closest competitor, according to research by Nielsen/Net Ratings.
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Mark Brooks: In the ever more competitive online dating space, these kinds of partnership deals are golden. Europe is still prime territory. Fyi FriendFinder acquired Spring Street Networks recently.