INTERNATIONAL HERALD TRIBUNE -- May 12 -- LinkedIn is hoping to create a viable business by capturing a small piece of a classified advertising market estimated to be worth more than $20 billion. It charges employers $95 to post a job listing for 30 days. It had 1,000 or so job listings last month. "They're giving recruiters access to people they wouldn't normally be able to get to," said Charlene Li, Forrester Research. "These are passive job seekers - people who aren't actively looking for jobs - who are extremely valuable to the recruiter and the hiring manager." Tribe.net, raised $6.3 million, and encourages users to join "tribes" of mutual interest. A free service that charges for classified ads posted on its site. Tribe had 243,000 unique visitors in March, according to comScore Media Metrix, 3.7 million people turned to Craigslist. Friendster received ~$13 million in funding...and found itself eclipsed by a pair of newer, more narrowly focused social networking companies, MySpace, specializing in music, and Thefacebook.com, geared to university students. Friendster had 975,000 uniques in March, according to comScore, 11.3 million users visited MySpace, 4.1 million to Thefacebook.
The full article was originally published at IHT, but is no longer available.
Mark Brooks: These sites are also doing a good job of reaching the 18-30's crowd...which is an increasingly valuable, and hard to reach demographic. They're tuning in to the TV less, in preference to the internet.