PR WEB - Oct 31 - WhatsYourPrice.com, the dating site where singles can buy and sell first dates, launched its new Affiliate program with ShareASale. Webmasters and publishers will now be able to earn a commission up to 40% of all sales.
WhatsYourPrice.com Launches Affiliate Program with ShareASale
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SeekingArrangement.com Launches Affiliate Program with Commission Junction
PR WEB - Oct 27 - SeekingArrangement.com, the sugar daddy dating site, launched its new Affiliate program with Commission Junction. Webmasters and publishers will be able to earn up to 40% of each sale.
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Neverblue Named CPA Agency of Record for Cupid.com
PR WEB - Sep 29 - Neverblue, a global lead generation network, has been named the CPA Agency of Record for Cupid plc's Cupid.com brand. Cupid plc is an international online dating leader with over 34M members in 39 different countries. Under this agreement Neverblue has exclusive rights to promote the Cupid.com brand in multiple international markets.
The full article was originally published at SF Gate, but is no longer available.
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Free Money with the FriendFinder Networks
FF - Sep 27 - During the months of September/October the FriendFinder Networks are giving away over $100,000 in free money to the affiliates bringing in the most mobile revenue. Affiliates simply need to get users to sign up to one or more of the 20 selected mobile sites including AdultFriendFinder.com and Outpersonals.com.
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DatingGold.com Introduces New Mobile Payouts
XBIZ NEWSWIRE - Aug 19 - DatingGold offers $3 per lead or $75 per sale for its Amateurmatch mobile version. Alfonsus Kusuma, VP of sales and marketing, added, "With the increasing number of mobile users every day, we knew we needed to optimize mobile traffic and help our affiliates earn more with us."
by John Sanford
See full article at XBIZ Newswire
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Match.com Affiliates Instructed to Cease Listing Marketing Numbers
FREQUENT FLIRTERS - Aug 15 - You can't list things like 'over 15 million members' in your marketing copy for Match.com any more.
To Match.com affiliates...
"We would like to ask for your immediate assistance in removing any marketing copy that refers to the number of free or paid members on Match.com or the estimated volume of users joining Match.com on a daily basis. Examples of such copy that we have seen includes, but is not limited to, "Over 15 million members" or "Over 20,000 singles join Match.com every day". Due to a change in the Match.com advertising policy, these types of marketing claims are no longer allowed.
In addition, if you are currently using or find any creative or landing pages that quote these types of claims please let us know. We apologize for any inconvenience that this may cause, but appreciate your prompt action.
Please be assured that Match.com continues to be a leader in the online dating industry and plans to continue its aggressive investment in its brand through television advertising, online display, search, e-mail marketing, and affiliate marketing as it has for the past 15 years.
We appreciate your support."
In addition, if you are currently using or find any creative or landing pages that quote these types of claims please let us know. We apologize for any inconvenience that this may cause, but appreciate your prompt action.
Please be assured that Match.com continues to be a leader in the online dating industry and plans to continue its aggressive investment in its brand through television advertising, online display, search, e-mail marketing, and affiliate marketing as it has for the past 15 years.
We appreciate your support."
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PerfectMatch.com New Comission Offer
FF - July 22 - PerfectMatch.com has increased their commissions. Here’s the incentive for 20 sales a month.
- 1 month - $50.96
- 2 months - $67.92
- 3 months - $94.22
- 6 months - $169.96
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How Affiliate Tax Will Hurt CPA Networks & Affiliates
PACE LATTIN - Jun 30 - There has been a great deal of discussion of all the Affiliate Tax laws being passed in the media. Unfortunately, thanks to a great spin campaign by companies such as Walmart, the discussion has been focused on how these new Nexus Tax laws will affect large companies like Amazon and Overstock. This is not an “Amazon” tax, or an “Overstock” tax, but instead a “Small Business Tax” that has been labeled incorrectly in order that the general media might ignore the reality of what these taxes will do to small businesses. The laws specify that if there is any affiliate of any company making revenue for a product in that state, then the company itself has to pay taxes for any transaction in those states. This means that anyone engaged in any sort of ecommerce, whether it is sale of a product, promotion of a program, signups to site, in theory could be forced to pay those states taxes.
Many companies, from lead generation firms to dating sites are going to start avoiding CPA networks in those States for that specific reason. They do not want to risk that working with a company in a certain State will somehow cause a nexus and thus require them to file paperwork, file additional taxes. They’d rather make it easy and work with someone else.
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Dating Offers That Convert
OFFER VAULT - June 8 - Dating offers are hotter than ever. If you haven’t dabbled in the dating niche, now is the time to ride it. Sex sells. The question is, how well does it convert in the world of affiliate marketing? A common misconception about dating offers is that the imagery is what pushes the visitor to take action. The headline is equally as important. See the dating offers that convert.
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Did You Know: Guys Vs Girls On Dating Sites
OPW - May 17 - Do you know what the ratio of guys and girls is on US Dating sites. Hitwise Competitive Intelligence tells us that for the 4 weeks ending May 7, 2011, the ratio was 56.6% male and 43.4% female. Does this surprise you? Your comments please. Thanks to Hitwise for letting us know.
This post also appears on OnlinePersonals.
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Zoosk To Terminate Its Affiliate Program
REVENEWS - Mar 28 - California-based dating site Zoosk will be terminating its affiliate program entirely as of March 31. The reason stated was “the burden of the state sales-taxes” and the need to shift “marketing focus elsewhere until there is more certainty in the industry.” California is just one of the 17 states now facing legislation that would obligate online merchants to collect sales tax, despite lacking a physical presence in the state in question.
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SexSearch.com's St.Patrick's Day Special Affiliate Offer
PRESS RELEASE - Mar 15 - Affiliates who promote adult dating sites SexSearch.com and XXXMatch.com through the Infinity Personals Network will earn an additional $5 per sale on all sales generated from Thursday, March 17 through Sunday, March 20. It’s called the St. Patrick’s Day Pot of Gold Bonus.
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Anastasia Launches New Affiliate Offer
SYS CON - Mar 3 - AsianBeauties.com's affiliates will earn double commission on first order over the period of 1 March to 31 May 2011. This rewarding deal applies to all members of Anastasia's Affiliate who receive a total of 100 or more first orders from their promotional attempts over the three month campaign.
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Global Personals Launches Niche Dating Affiliate Program
GLOBAL PERSONALS - Jan 18 – Global Personals Ltd is now offering digital publishers the opportunity to place banner ads for the company's business-to-consumer niche dating sites. Operators of websites, blogs and other online spaces will earn commission for sales that have been generated. Targeted marketing of these niche dating sites will result in high conversion rates, which equal high commission for affiliates. Paul Fitzpatrick, Head of Consumer Marketing at Global Personals, comments: “This programme provides the perfect opportunity for tailored advertising directly with the publisher. We are keen to award affiliates, and high performers will be offered generous bonus incentives. Join today and start earning commissions of up to 100% and £50 a sale.” The program is currently offering DatingAgency.com for the over 40's market and JustSingleParents.
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Niche Site Building Strategies For Affiliate Marketers
EXPERIENCE ADVERTISING - Nov 18 - Focusing on niche site building is a good strategy. Focus on a theme and run with it. People like themed sites. To get your niche site online fast, use available content management platforms (Blogger.com, WordPress.com). Ways to increase free traffic to your site are:
- Post fresh content several times a day
- Target obscure, less competitive keyword phrases, i.e. long-tail
- Syndicate your RSS feeds
- Social bookmark all your articles
- Post to Twitter, Facebook,..
- Incorporate social sharing features – Facebook Like button, Wibiya
- Comment on related blogs
Capture visitor data so you can market to those users by sending deals, promotions, and coupons. Get the most out of your Affiliate relationships. Talk to your affiliate managers to learn more about their products or services. Once you’re producing, you can get a higher commission. - Social bookmark all your articles
- Post to Twitter, Facebook,..
- Incorporate social sharing features – Facebook Like button, Wibiya
- Comment on related blogs
FULL ARTICLE @ EXPERIENCE ADVERTISING
Mark Brooks: Good advice for idating affiliates. You can drive traffic to existing dating sites and/or start your own white label brands so you have a bit more brand equity. Our client, White Label Dating is our recommended option. See Build A Dating Site for more options.
This post also appears on OnlinePersonalsWatch.
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Reaching Audiences Through Social Media
OPW - Dec 1 - "PR 2.0: New Media, New Tools, New Audiences" book, written by Deirdre Breckenridge, provides a public relations slant on Web 2.0. The author calls this PR 2.0 which is the convergence of PR and the Internet with potential to change how brands reach customers using social media. "Social networks are giving people more reach which extends to their friends' networks as well", says Mark Brooks. Being connected starts with a blog. A blog is the best way to say who you are. "Start a blog and take a stand", advises Brooks. "People are tired of advertising. PR and word of mouth are more important these days. "If people trust the people behind the company, they are going to trust the brand." Dr. Neil Clark Warren of eHarmony branded his company on himself and people have connected with his persona and brand, and that is the underlying principle of eHarmony's success. The key concept is "people buy from people".
This post also appears on OnlinePersonalsWatch and SocialNetworkingWatch.
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Lead Generation And iDating Directories
FF - Oct 19 -There's a great interview on Mixergy with Jay Weintraub who runs the LeadCon shows which see ~3500 attendees a year. He points out a few sites that are doing well with Lead Gen. They can see $20-$40 a lead, with 10 fields of info. Boomerator, Vitals, and Healthgrades are good examples. Directory sites can do well. i.e. Relocation.com. Sometimes users don't know the right questions to ask. So sites like CoolerPanet (solar panels) do well. Sittercity and Angieslist take a different approach and charge users to view a directory of babysitters and contractors. There's value in providing a directory of dating sites. Just make sure you add value. Review the sites and explain how you think they are differentiated. Help users ask understand the questions they should be asking about idating sites...and then provide the answers for them. Then you'll have something that is a rarity in the affiliate idating space - a useful affiliate dating site. Help your users discern which sites they should be using, with honest and forthright reviews. - Mark Brooks
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How to Drive Free Traffic To Your Dating Affiliate Site
EXPERIENCE ADVERTISING - Oct 9 -
1. Content Posting – Generate free traffic from the search engines like Google, Yahoo, and Bing. Build “niche” sites or blogs that focus on a particular topic or theme. Post reviews. Daily posting is most effective.
2. Social Bookmarking – Submit your article or blog post urls to Digg, Delicious, StumbleUpon, and Reddit.
3. Blog Commenting – Leave quality blog comments. Have something valuable to contribute otherwise it will be a waste of time. List your name, email, and site url, which adds inbound links to your site. Use Google Blog Search to find related blogs to yours that rank well. Make it part of your daily routine.
4. Social Networking – Add friends on Facebook and followers on Twitter. Facebook Fan pages are a must. Build up your own community on Facebook. Message your Fans via email and through “status updates”.
5. Online Forums – Joining forums and connect with other like-minded people in your niche. Set-up your “signature” so it posts under every forum comment you leave . Add a few links to your websites and Facebook and Twitter links.
FULL ARTICLE @ EXPERIENCE ADVERTISING
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Intertnet Advertising Hits New Revenue Record
Mark Brooks: Ad Tech should be busy this year.
This post also appears on OnlinePersonalsWatch.
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Thanks To iDate Exhibitors
FF - Sep 20 - A special thank you to the iDate Paris exhibitors and sponsors.
Exhibitors
Dating Factory - Continental European white label leader.
EasyDate - Runs some of the top sites in the UK, along with white labels.
Introanalytics - Behavioral matchmaking and discovery.
OculusAI - Image moderation for dating sites.
Sponsor
messmo - Extending dating sites to mobile.
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