OPW - Oct 21 - Match hearts Oodle.com, that's for sure. Have a look at Oodle now and its chock full of Match profiles. Match has done a distribution deal with Oodle and loaded the site up with several hundred thousand profiles. If you want to beat out the Match.com deal be prepared to pay North of 10c CPC, but don't expect more than a 5% conversion of clicks to registrants.
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This post also appears on FrequentFlirters.
READ WRITE WEB -- July 28 -- MySpace's classifieds section has been
re-launched and is now powered by Oodle. This partnership with MySpace
gives Oodle access to a large new
group of users. According to MySpace, its classifieds see about 1m
visits a month and with Oodle, its inventory is going to go up
to 500,000 new listings a day. FULL ARTICLE @ READ WRITE WEB
This post also appears on SocialNetworkingWatch.
PRESS RELEASE -- Mar 28 -- A look at more than 1.4 million singles on Oodle.com showed that 60% of singles do not reveal whether they have or want children and 55% do not specify if they smoke. For fear that they will appear less desirable! However, data from a recent survey on Engage.com proves this theory wrong. In fact, 88% of those surveyed said they were open to the idea of dating people with children and 63% would consider dating smokers. Mom was right…"honesty is the best policy." Oodle also found Chicago, Boston, and Miami are the best bets for Catholic singles while Miami, New York and L.A. are best for finding Jewish mates. If you don't drink or smoke, the best place to find a mate is Salt Lake City. More than half the over 40 online dating population has been married before.
Mark Brooks: Oodle aggregates profiles from the likes of Engage.com, PlentyofFish and others. Sites can pay to have their profiles featured in order to get more click throughs. Lycos tried something similar a couple of years back but the program failed because it required sites to send a flat file, and pay on a cost per reg basis...and Lycos just didn't send enough leads to be that worthwhile in the end.
BUSINESS WIRE -- Dec 4 -- Oodle, the search engine for classifieds, launched Oodle Personals for consumers to search over a million public profiles from sites such as OkCupid and PlentyofFish as well as smaller community sites Nerve and GolfMates.com. Launched in April of 2005, Oodle provides an index of 19 million listings from 75,000 sources.
Mark Brooks: Lycos Dating Search has gone away. Dating sites paid on a cost per lead basis and fed them a flat file of members periodically. The lead stream wasn't what partner sites were hoping for unfortunately. Oodle seems like a better bet. No flat file, no CPL. Nice! I called them and they tell me they grew 463% since last year. They're funded by Greylock Ventures and Redpoint Ventures. Featured listings are available if you want to move your listings up in the search rankings and pay them some money.
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