TRUE.com Increases Advertising Spend to $75 Million

PR NEWSWIRE -- May 13 -- TRUE.com intends to increase its advertising budget by approximately 70% to $75 million over the next year. TRUE ranks as one of the top spenders in Internet advertising across all industries, according to ClickZ Network, the largest resource of interactive marketing news. The expanded budget will primarily serve as a means to grow TRUE's awareness in key niche online markets. FULL ARTICLE @ INFORMATION WEEK