Spending By Dating Sites In Q1-Q3 2007

ONLINE DATING POST -- May 1 --Alex Moskalyuk draws a bead on online dating advertising spend: Spending for the top ten dating services represents 91% of total spending for this industry ($356.5 mln of the $379.6 mln total), according to Nielsen. Match.com led the way, spending $145.5 mln in January - October 2007, almost doubling its budget from the same time period in 2006. On the other hand, the number two advertiser eHarmony.com, cut spending 16 percent, reaching $88.1 mln, and gave up its number one position. PlentyofFish isn't even on the list, good for Markus. When he shows up on it we'll know the decline has started. FULL ARTICLE @ ONLINE DATING POST