For HotOrNot, Betting on Free Is Paying Off

GIGA OM -- June 27 -- Three months ago, HotorNot dropped its subscription-based model for a free-ad supported model. In his latest blog post HotorNot founder James Hong says HotorNot's traffic has doubled to about 20 million page views per day. The revenues tanked from over $5 million per annum, but the company still remains profitable, with most of its sales coming from Google Ads. Hong claims a new sales force will replace the lost revenue. FULL ARTICLE @ GIGA OM

Mark Brooks: Here's the one month page views comparison with PlentyofFish courtesy of Alexa.