BUSINESS WEEK -- Oct 2 -- Mark Cuban, the tech entrepreneur and owner the Dallas Mavericks, said on Sept. 29 that anyone who buys YouTube, one of the most popular video sites, is a "moron." Analyst Jordan Rohan of RBC Capital Markets argued that MySpace, the social networking site that generates a huge volume of video traffic, could be worth $15 billion in three years. News Corp. is now shifting more assets into the Internet. Members of the so-called Millennial generation, who were born starting around 1980, don't watch TV the way their parents did. Research firm Frank N. Magid Associates said in a report Millennials spend 2.48 hours a day online, the same amount of time they spend watching TV, and about 2.2 hours a day listening to music. Sorting out the intellectual property rights issues of video on the Web is a thorny issue; what Cuban had in mind when he made his comments. FULL ARTICLE @ BUSINESS WEEK