Lavalife Launches Magazine

CNW -- Oct 2 -- Lavalife Magazine charts dating, relationships, sex, life and style among urban singles, featuring regular lifestyle stories, advice columns, pop culture digressions and opinion pieces infused with humor and common sense. Editor, Kim Hughes is a widely published writer and editor whose work has appeared in NOW, The Globe & Mail, National Post, Toronto Star, Report On Business, Salon, Amazon.com and Billboard. Features include "A History of Sex Toys," "Dating after the Death of a Partner" and "How to Avoid Dating a Jerk."

Mark Brooks: Adding compelling content to your dating site is a good move. Their are two methods.  1. Pay writers, 2. Encourage users to write. Match and Lavalife have gone with option 1.  FriendFinder and PlentyofFish have gone with option 2 in the form of a user contributed magazine where readers vote up the good articles, and in the case of PlentyofFish, user forums.