eHarmony Marriages

OPW -- May 26 -- I'm on eHarmony's mailing list and just got an email through from them. "eHarmony is responsible for over 33,000 members getting married within a 12 month period, according to a recent poll by Harris Interactive". That's more than 90 singles who met on eHarmony getting married every single day! See who got married on May 20th, 2006. Nice move eHarmony. Nothing is more compelling than real testimonials from real people...en masse. They've also tracked more detailed stories of 19 couples from 2003 through 2005. I'd love to hear of a top dating site employing someone full time just to source and track success stories. For good PR and improved conversions, find a bubbly journalism student fresh out of college and hire them to 100% focus on telling your client success stories. Your ROI will take one year on this headcount, but it will be significant. - Mark Brooks