The Dating Revolution Cleans up its Act

THE NEWSQUEST HERALD -- Jan 26 -- This month a survey - by a British subsidiary of Europe's largest dating service which has more than 1.5 million members - reported that 3.6 million Britons used online dating services last year. That represents 65% of the 5.4 million Britons who are looking for a relationship, according to parship.co.uk. Not only are more people looking online for love but the mechanics of doing so have also improved enormously. A few of the UK's top websites; Datingdirect  promises "your next date is just a click away...", LoveandFriends provides "internet dating for thinking people", FriendsReunitedDating has "thousands looking for genuine relationships". Mysinglefriend.com has 15,000 members; a friend can register their single friend who then has a chance to look over, approve and add comments to the description before it goes live.  Or a single person can nominate themselves, ask a friend to describe them and, again, approve the description and add any comments before it goes online. 

Mark Brooks: The European online dating market is hot; growing at the same fast clip as the American market 2-3 three years ago.