Information Suitor Highway Goes Mobile

PHYSORG -- Sept 2 -- For most singles using Match.com Mobile, using the mobile phone to search for dates and flirt via text messaging will make dating more convenient, said Match.com spokeswoman Kathleen Roldan.  Young single people are more attracted to the service, with 42% of users under age 25 and 81% under age 35.  Eventually, Match.com also hopes to enhance the service with a location-based technology, so that mobile users could find matches in close proximity based on the location of their phone, she said. Some companies are already doing this, like SmallPlanet, whose members can "crowdsurf" by using their Bluetooth radio signal as a "radar" to find friends or other members at best within 100 feet or less but still allow for members to control their privacy. According to analyst Brent Iadarola of Frost & Sullivan in the Chronicle, "subscription revenue for the mobile dating services are expected to rise from $31.4 million this year to $215 million by 2009, which does not include revenue from text-messaging charges, but could double those figures." FULL ARTICLE @ PHYSORG

Mark Brooks: Online dating takes a significant commitment of time.  Mobile dating allows users the added convenience of being able to peruse profles whenever and wherever they feel like it.