WASHINGTON POST -- Apr 3 -- What is this service Yahoo unleashed on Tuesday, anyway? Yahoo says it's designed to help you stay in touch with existing friends, not introduce you to strangers. But it feels a lot like Friendster and other social networking sites, with the addition of a blogging tool, a smattering of traditional Yahoo content and two odd new text-messaging tools. Yahoo's service (360.yahoo.com), released to a limited number of beta testers, lets people create personal online sites to share content with their friends and family. "Think of this as a My Yahoo page with your friends," said Julie Herendeen, Yahoo's vice president of network products. FULL ARTICLE @ WASHINGTON POST
Mark Brooks: Friendster worked because it was simple (a la Craigslist). Sign up, invite friends, see who your friends are buddies with...and add testimonials to make the 'connectors' egos ever larger. Add in all the cute pics and you get a viral fever pitch. The more social networking sites spring up, the less motivated the connectors get.
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