FF -- Apr 21 -- The consensus is that adult dating sites (Fling, AdultFriendFinder, and
SexSearch are the top 3) still convert better than PG dating sites
(Singlesnet, Match, and Yahoo! Personals are the top 3 PG sites). The
top adult dating sites also generate more traffic. See Compete comparison of Fling vs Match. For a listing of all the payouts across all the affiliate networks, please email me at mark@onlinepersonalswatch.com. - Mark Brooks
FF -- Feb 15 -- Does anyone know of any dating affiliate programs that pay out higher
than casual dating sites? The super fast growing dating sites Fling
and SexSearch are topping my research on payouts. SexSearch is paying
out $90 and Fling $50 per paid sign up over Valentines.
Adultfriendfinder is definitely feeling the heat on its tail from these
two. I'm surprised how many dating sites don't have affiliate
programs. Match, eHarmony, Perfectmatch and Yahoo! have good programs,
but many top and second tier players have relatively small programs, if
they have them at all. From the affiliate perspective adult dating
sites just plain convert better, which would partly explain the rise in
popularity of casual dating sites over the last few years. CJ,
Linkshare, Azoogleads, Shareasale, Primary Ads, and Link Connector all
drive significant amounts of traffic to dating sites. CJ seems to have
the most offers. Email me at mark@onlinepersonalswatch.com for a copy of my spreadsheet listing all the dating offer payouts on the top affiliate networks. - Mark Brooks
FF -- Dec 21 -- Here's a copy of AdultFriendFinder's affiliate agreement for 12/22/07, and here's a copy of AdultFriendFinder's affiliate agreement from 9/13/06. There's a considerable addition courtesy of their settlement of charges from the FTC. Here it is verbatim...
You may NOT link to, display or by any other method utilize any photos, videos or any other information pertaining to any of our member(s) on your site. You are strictly prohibited from using any spyware or sexually explicit ads or promotions to advertise our sites, goods, and services. You agree that you have received, read, and agree to comply with the FTC-Various Order signed by the FTC on December 5th 2007 and understand and agree that engaging in acts or practices prohibited by the above FTC-Various Order will result in your immediate termination from any of Various Incorporated's affiliate or other marketing programs and a forfeiture of all monies received or owed. You agree to fully cooperate with our compliance in the FTC-Various Order. You agree to immediately notify us of any complaints you learn of regarding alleged sexually explicit ads for our sites, goods, and services using our online complaint form located in the footer of every page.
You agree to fully cooperate in any investigation we choose to perform for compliance under the above FTC-Various Order or to determine any violations of our Affiliate Program Agreement, including but not limited to, retaining for 8 years and immediately providing to us on our demand with any copies of historical web pages/URLs or online ads that contain(ed) on such web pages/URLs or online ads sexually explicit advertisements or promotions of our sites, goods, and services.
ANDREW CONRU -- Dec 13 -- Penthouse acquired Various, which includes Adult FriendFinder, FriendFinder, Cams.com, Streamray and Medley.com. Various will continue to run independently from Penthouse, so all linking codes, advertising tools, and all sites will continue to be operational. Checks will continue to come from Medley, and all contact information will remain the same. READ THE FULL LETTER
OPW -- Jan 2 -- Online Personals Watch is for online personals marketing managers and executives to stay ahead of the news, and for the press to research the industry. It's not really designed for end users. Having said that, I make a few bucks from affiliate text links. $5k last year. Not too shabby. I thought I'd share the conversion numbers with you, for open discussion. I'm listing companies with which I had more than 1000 click throughs. I'm told affiliates will usually send an affiliate program 300 clicks before drawing initial conclusions on conversions. Here's the rankings drawn from stats for January 1st 2005, through December 25th 2006. I'll redo them for a smaller date range later this quarter.
| Dating site | Affiliate System | Total Commission | Total Uniques | Income per Unique | ||
| #1 | PerfectMatch | Commission Junction | $899 | 2567 | 35c | |
| #2 | SexSearch | In House | $1,580 | 4690 | 34c | |
| #3 | TRUE | Commission Junction* | $1,459 | 5626 | 26c | |
| #4 | AdultFriendFinder | In House | $1,523 | 6144 | 25c | |
| #5 | Yahoo Personals | Commission Junction | $1,595 | 6780 | 24c | |
| #6 | eHarmony | Commission Junction | $502 | 3536 | 14.2c | |
| #7 | American Singles | Commission Junction | $285 | 3591 | 7.9c | |
| #8 | Match | Link Share** | $503 | 4887 | 7.7c | |
| #9 | Cupid | Direct Track | $210 | 3334 | 5c | |
| #10 | Joint: Webdate and Love Access |
Both In House | $0 | 2923/1916 | 0c |
* I switched out to TRUE under Primaryads.com and they are paying out a little better.
** I've not had a good experience with LinkShare.
All the sites pay out slightly differently. Where I had an option, I opted to be paid by % of revenue generated. I've focused on Dollars per Unique for this comparison. If you want the full spreadsheet, email me at mark@onlinepersonalswatch.com and I'll send you the stats including the number of registrants, paying members, revenue and additional ratios. Your comments please…
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