Frequent Flirters

Affiliate Summit

PRESS RELEASE -- Jan 28 -- Affiliate Summit 2008 West starts on February 24 in Las Vegas. The keynote speaker for Monday, February 25 will be Jason Calacanis, founder of Mahalo.com. The Affiliate Summit 2008 West conference will be the ninth Affiliate Summit event presented by industry veterans, Shawn Collins and Missy Ward. More information about the Affiliate Summit Conference along with a schedule of speakers and events is available at AffiliateSummit.com. FULL ARTICLE @ E WORLDWIRE

Plentyoffish Offers Ad Targeting

THE PARADIGM SHIFT -- Jan 27 -- It's tough to find dating sites that will actually allow you to advertise your dating site or dating affiliate links/ads on them. Plentyoffish allows competitors to advertise. Markus drives a ton of traffic (millions of dollars/yr) to dating sites. You can buy age and gender targeted traffic on POF through Google now.  Right here. (Full Disclosure: Plentyoffish.com is a client of Courtland Brooks)

CPMs Headed Up?

ONLINE SPIN -- Jan 24 -- JPMorgan analysts, in their "2008 Internet Investment Guide, Nothing but Net" which was released last month, expects the CPMs of graphical online ads to grow 3.9% and the number of ads per page view to increase 8.3%. Overall, they expect revenue per page (RPM) to grow 12.6% in 2008. They cited four primary drivers: lower comparables from 2007, better inventory sell-through, behavioral and geographic targeting and ad exchanges. There will be a CPM growth on social networks. It won't be hard, since these networks are driving off of such a low base as it is, but they will certainly benefit from much better targeting. FULL ARTICLE @ ONLINE SPIN

This post also appears on OnlinePersonalsWatch and SocialNetworkingWatch.

2008 Affiliate Marketing Trends

PR WEB -- Jan 23 -- Nicky Senyard, CEO of Share Results, shares her views and considerations for affiliate marketing in 2008;
- Affiliates will exploit social media marketing (SMM) for SEO
- Facebook's social ads, despite initial consumer privacy concerns, can potentially compete with Google for affiliate PPC revenue.
- 2008 should see a boom in niche social media interest sites in areas such as travel and home & garden.
- Video should also prove a major marketing trend in 2008. Over 48% of internet users visited video sharing sites such as YouTube in 2007 (source: Pew), and advertising during video content is expected to spike by more than 70% (source: eMarketer).
- Mobile marketing may finally reach its long-promised potential as generally accepted platforms, formats and business models unite.
- Affiliates should develop an SMS strategy. With one in three mobile phone users in the U.S. (over 78 million people) having seen or heard ads on their phones in the last three months (source: Mobile Advertising Report)
- Behavioral targeting
- Affiliates will find widgets an engaging, portable and trackable way to reach potential customers.
- Despite spam fatigue, email will remain one of affiliate marketing's biggest ROIs
FULL ARTICLE @ PR WEB

AzoogleAds Teams Up With Mate1.com

BUSINESS WIRE -- Jan 8 -- Mate1.com named AzoogleAds as its Search Engine Marketing "Agency of Record". AzoogleAds, founded in 2000, is an end-to-end online marketing solutions provider for advertisers, publishers and online affiliates. FULL ARTICLE @ REUTERS

Mark Brooks: Azoogleads is one of the best sources of leads to internet dating services. Another great source, or email borne leads is Datran Media. Adbrite is great as well. Try etology, if you like Adbrite. etology was started by Brock Purpura, a fellow FriendFinder Marketing Manager (from 2003).