PubCon Live-Blog - Link Building

Jim Boykin, Webuildpages, Blog JimBoyking.com (Link building blog)

Things that have always worked

• Good content
• Yahoo, DMOZ, BOTW, Business.com and few "industry related" directories
• Make intelligent comments on related blogs and forums
• Advertise on major industry portals
• Write great linkbait articles, create free tools, widgets, videos
• Analyze high rankings sites backlinks via Tool Analysis

Steps:

1. Check Pagerank, Google Cache and decide if it is a links page you want.
2. Make a list of sites you want links from, then contact them.
3. Contact the owner and request link via email or phone, prove you're a human.
4. Tell them why they should link to your site.

The value of a link - Important factors:

• How relevant is the link?
• How old is the site? Links on older websites have bigger values.
• How many and what kind of back links the website has?
• How trusted is the website?
• How well interlinked with the main site that page is?
• Do other sites link to that exact page you are getting a link on?
• Who else does that page link to?
• Will the links be in the body area?

Greg Hartnett, Best of The Web

Link Building Via Directories - Good Directories:

• Have a history
• Contain great resource,
• Have populated categories,
• Are designed for the users,
• Add lots of sites on their own - not paid submits

What kind of traffic can I expect?

• Minimal comparing to search engines
• More targeted
• Converting

You can list your website multiple times. One site, one listing but you can submit more links (deep links) from your website. The most trusted directories are Yahoo, DMOZ, BOTW, and Business.com.

How to get into DMOZ?

• Read the guidelines
• Find the most relevant category
• Describe your listing - don't use phrases such as "great discounts" "#1 website"
• Submit and move on or become and editor

Roger Montti, Martinibuster.com (Blog: martinibuster.net)

Alternative Link Building Strategies

• Find blogs that are open to advertising
• Add links on YouTube,  put your URL first in the description
• Buy Websites
• Run a site of the month program
• Offer a newsletter

Good places to find links: Industry Associations , Charity Groups. Concentrate on .org" and .edu.

Comments

[free directory submitter]

Submitting a website to directories takes lots of time because one have search for directories on the Internet first. It's better to have this work done by a directory submission service, or use a website submission software. Such tools are usually provided with a database of directories worth to submit the site to.