Frequent Flirters

New PlentyofFish Targeted Advertising Channels

THE PARADIGM SHIFT -- Aug 30 -- PlentyofFish CEO Markus Frind has split out a lot of his logged-in traffic by age, gender, and ethnicity. For the companies bidding on his site, this will make their Google AdWords campaigns a lot more profitable and allow more customized ads to be displayed. Markus also will be launching a new adserving platform soon that will allow him to target ads to any user an advertiser wants. Whatever ads he doesn't sell directly will go to AdSense. FULL ARTICLE @ THE PARADIGM SHIFT

Mark Brooks: Advertisers just want to advertise. They want to upload campaigns, target, test, tune, and run the ads based on ROI. Salespeople slow the process down, add little value and detract from ROI. Google has it right by making the advertising process simple and putting it all online. Experienced (read, large volume) ad buyers don't need handholding. They need easy administration and positive ROI campaigns.

This post also appears on OnlinePersonalsWatch.

BabyCenter Buys Maya's Mom

ONLINE MEDIA DAILY -- Aug 29 -- The media company BabyCenter has purchased the social networking site Maya's Mom to accelerate its social networking capabilities and create an affiliate network for advertisers. In addition to providing a white-label solution, Maya's Mom – where moms have children closer to age 5 – also bridges the gap between BabyCenter and its sister site ParentCenter. FULL ARTICLE @ ONLINE MEDIA DAILY

This post also appears on SocialNetworkingWatch.

CafeMom’s Affiliate Program On Commission Junction

AFFILIATE MARKETING BLOG -- Aug 23 -- CafeMom, the sister company to ClubMom that shut down their affiliate program in March of this year, launched its own affiliate program on Commission Junction in May. CafeMom, an online community created especially for moms, is paying a $2 CPA and a 5-25% conversion rate. FULL ARTICLE @ AFFILIATE MARKETING BLOG