The Rich are Online Longer, Use IM and Like to Blog

MEDIA POST -- Mar 8 -- Affluent Americans ($100k+ income) spend more time on the Internet. And when they're online, they're searching instead of surfing. Yesterday, the Internet Advertising Bureau reported 2006 Internet ad revenues reached ~$16.8 billion (up 34%). JupiterResearch shows U.S. paid online search advertising at $6.4 billion. Marketers should target affluent consumers via paid search, product reviews posted on company Web sites and content on social media sites. The Jupiter study found 43% of affluents use IM, compared with 36% of lesser income. 26% of affluents read blogs and 11% are blog-authors. FULL ARTICLE @ MEDIA POST