Internet Dating Affiliates

Which Internet Dating Affiliate Programs Pay Out The Most? On Which Networks?

FEATURED POST - The main point of this blog is to keep affiliates and affiliate managers informed on internet dating affiliate program payouts. We review affiliate network payouts to see who is paying out what, and where the best payouts are for the top internet dating affiliate programs. Recently we've added Neverblue affiliate network with more than 100 idating offers including Match.com, eHarmony, Lavalife, Mate1.com, Be2, Spark.com, TRUE.com, Date.com and a new casual dating site c-date, also Atrinsic, Global Matrix Media, AffiliateWindow, PepperJam and Motive Interactive affiliate network. You can see the extensive spreadsheet here.

    Affiliate Network Payouts, updated September 2011

Or, if you'd just like to cut to the chase and see where you can get the best payouts on for the top internet dating sites, you can review this summary. 

       Download Top Affiliate Payouts by Dating Site (updated December 7th, 2010)

If you'd like to get an email when we update this blog, and these spreadsheets please subscribe to the Internet Dating Affiliates email list.  (See the top of the right bar of this blog, to sign up).

Please let me know your feedback on these spreadsheets. See pingmark.com for my contact info.  I'm a former FriendFinder affiliate manager, and now run Online Personals Watch and a boutique consultancy for internet dating companies. - Mark Brooks

Metaphors Could Convert Better, According To Neuromarketing

NEUROMARKETING - May 23 - Want better conversions? Use metaphors, says Roger Dooley of Neuromarketing. Researchers at Emory University found, for example, that reading 'Having a Bad Day' vs 'Having a Rough Day' activated sensory areas of the brain. In short, the brain believed the metaphor and connected with it more. So use metaphors and that will impact and effect, and probably convert your traffic more effectively.

by Roger Dooley
See full article at Neuromarketing

This post also appears on Courtland Brooks Blog.

Don't Dupe Users Into Clicking

IDA - May 9 - This post by Neuromarketing guru Roger Dooley describes how ad click throughs are less important than ad displays.  I think the takeaway from the article is really, don't dupe users into clicking.  Be focused and compelling in your messaging.  Leave them with a memory, even if you don't gain a click.  They'll be more likely to actually convert later on.  Perhaps you should be measuring conversions per CPM.  Here's the fascinating article Clicks Don't Count. 

Cookie Law

WLD - May 4 - On 26th May 2012 all UK websites must offer their users a consent mechanism to allow cookies to store information about your browsing activity and potentially pass this to 3rd parties according to "Cookie Law". This includes tools such as Google Maps, Google Analytics, social sharing buttons and many more. It became law on 26 May 2011 and assumed that browser technology could be used to manage cookie permissions. This was not the case, so the Information Commissioners Office (ICO) declared a moratorium on enforcing the law until 26 May 2012 by when browser developments would have caught up.

See full article at WLD blog

InternetDatingAffiliates.com Sucks!

...but we're not sure how. Could you help us please. We'd like to know what in particular sucks, and how you'd like to see it fixed. How can we make IDA more useful and readable for you. Please email mark@onlinepersonalswatch.com with what you'd like to see changed. Thanks for your consideration.

Top Places To Advertise Your Dating Site

CB BLOG - Mar 19 - While there are many ways to advertise your dating site, the advertising plan really comes down to budget and the ability to reach your target audience. Below are a few examples of the top places to promote your site.

1. Online advertising networks - Google Adsense, Value Click Media, Admarketplace and Casale Media.

2. Affiliate advertising networks - Commission Junction, Linkshare, ShareASale and NeverBlue

3. Very effective advertising method is to work with other dating sites. Plentyoffish.com (POF) advertising service (https://ads.pof.com) allows you to place ads on POF targeting key audience demographics.

Other methods on how dating websites can work in cooperation to generate additional traffic is co-registration advertising strategies, exit traffic advertising and targeted email advertising.

Read more at Courtland Brooks blog

(Full Disclosure: POF is a long term client of Courtland Brooks)

OfferVault Adds Dating Affiliate Programs From TheDatingNetwork.com

PR WEB - Feb 6 - Offervault, the leading search engine of CPA campaigns from 160+ CPA (Cost-Per-Action) networks, recently announced the addition of CPA offers from TheDatingNetwork.com. TheDatingNetwork.com provides affiliate marketers access to some of the largest and top converting dating sites online. Publishers can earn up to $100 CPA or 75% Revshare for every dating signup including for mainstream dating or niche dating. With their referral program, publishers can receive up to 10% of sales from all affiliates they refer to TheDatingNetwork.com.

See full article at PR Web

Top 20 Affiliate Networks

BLUE BOOK - Feb 6 - These rankings are derived from Blue Book's survey of affiliates, publishers, advertisers and agencies in the performance marketing industry. Over 100K responses were analyzed, weighed and then allocated to the various networks. The result is a list of the world’s best CPA networks, with a good mixture of huge networks and small, and of boutique, invitation-only networks and million-affiliate behemoths. Linkshare received significantly improved support from both affiliates and merchants in this years survey.

Top 5 Affiliate Networks
1. Linkshare
2. Commission Junction
3. Shareasale
4. Amazon
5. oneNetworkDirect

Click here for the full list of top 20

Mark Brooks: We review affiliate network payouts to see who is paying out what, and where the best payouts are for the top internet dating affiliate programs. You can download the latest spreadsheet here.

This post also appears on OnlinePersonalsWatch.

White Label Dating Providers Comparison Study

IDA - Feb 1 - Back in 2007, Courtland Brooks conducted a pioneering study that set out to compare the various white label dating providers and their service offerings. The online dating industry has grown rapidly since then. The concept of niche dating has proved very attractive to webmasters and affiliates who have warmed to the idea of setting up their own dating site. But how can you compete against Match.com or eHarmony? Unless you have very deep pockets the only viable alternative is to partner with a White Label provider. Which White Label provider should you choose? To make this task easier we decided to update our initial study. 

Download White Label Dating Provider Comparison Study

 

The white label operator landscape has altered considerably. In terms of new entrants, the sector has seen the arrival of Dating Factory, whose primary focus is on non-English speaking markets. Cupid PLC successfully listed on the AIM market in the UK in 2010 and has subsequently focused primarily on growing its own in-house brand dating sites (Cupid.com, BeNaughty, Flirt.com, etc.). WhiteLabelDating.com (WLD) has grown rapidly since our first study from £3M to £30M annual revenues and was voted as the Best Dating Software Provider for the third consecutive year at the iDate Awards. 

We hope that this White Label Provider Comparison Study is useful and succeeds in its objective in helping prospective dating site operators to make a more informed decision over which dating site operator to select. If you would like any further advice on selecting a white label operator then please do not hesitate to contact me at mark@courtlandbrooks.com.

Read the extended post at Courtland Brooks blog.

(Full disclosure: Courtland Brooks advises WhiteLabelDating.com)

CupidPLC.com Introduces Paid Affiliate Program

I-NEWSWIRE – Jan 18 – CupidPLC.com, at the forefront of the UK dating industry, has created and owned dating sites with a base of 23M+ in over 39 countries, and has introduced a new affiliate program that will allow affiliates to make earn up to $135 for each person directed who signs up for a paid membership. The simple process requires only the placement of a few links to direct potential new members to the CupidPLC site of their choice. Two affiliate programs are available – Pay-Per-Sale, which offers a fixed fee of up to $135 per directed new paid member, and Pay-Per-Lead which pays up to $19 for every single individual sign up. There’s also a percentage program that combines the two, enabling affiliates to earn up to 90% from each sale, plus a bonus for registrations.

See full article at I-Newswire

Internet Dating Affiliates Is For...

IDA - Jan 15 - Internet Dating Affiliates is for online dating affiliates and dating site program managers. 

In 2004 when I was working at FriendFinder, friends would forward me news but I'd rarely find time to review the news. I thought it would be nice if someone could summarize it. There was no such service, so I started OPW. There's nuggets of wisdom and things worth knowing in most news. But it takes some digging. We've been digging since June 2004. We've started a few focus blogs since then. Including InternetDatingJobs.com, InternetDatingInvestments.com and InternetDatingScience.com. 

Please keep us posted on news you think we should be reviewing at tips@onlinepersonalswatch.com.

TheDatingNetwork.com - #1 Dating Affiliate Program

PRESS RELEASE - Jan 12 - TheDatingNetwork.com has officially launched with offers like XXXMatch, SexSearch, ManPlay and PassionSearch. Those offers convert and pay more than any other adult dating programs. TheDatingNetwork launched in Beta in October 2011 and quickly became the #1 dating affiliate program.

See full article at Media Syndicate

PlentyofFish.com Adds New Features To Its Advertising Program

OPW - Nov 15 - POF Ads traffic has increased from 2.5 billion page views per month in 2010 to 3.9 billion per month. You can now target people by the number of ads they have clicked on previously. This allows you to exclude a certain % of users that will never click on an ad. Frequency cap has always been minimum 3/visit. POF now has the option to serve your ads on a minimum 3/hour or 3/day frequency cap, which helps you better manage your exposure.

This post also appears on OnlinePersonalsWatch.