Frequent Flirters

EasyDate Opens Its Doors To Advertisers

RESPONSE SOURCE -- July 14 -- EasyDate, announces the launch of the company’s first advertising network for clients and agencies looking to target singles according to specific demographic criteria such as age, gender, orientation, ethnic origin, income level, education, country and postcode. BeNaughty.com, DatetheUK.com and SpeedDater.co.uk are amongst the UK dating sites where advertisers will be able to place their ad inventory. FULL ARTICLE @ RESPONSE SOURCE

Overstock To Reinstate California Affiliates

FF NEWS TIP -- July 5 -- California lawmakers proposed a tax on affiliate advertising and sent legislation to the Governor, but as promised he vetoed it because we cannot solve our budget deficit by raising taxes and driving businesses out of the state. Overstock.com will now reinstate all California-based internet affiliate advertisers.

Neverblue Partners With Mate1

PR NEWSWIRE -- July 7 -- Neverblue, a global lead generation network, has signed an agreement with Mate1. The agreement  names Neverblue the preferred agency for Mate1 in the UK, Australia and New Zealand. FULL ARTICLE @ PR NEWSWIRE

Neverblue Partners With eHarmony

PR NEWSWIRE -- June 30 -- Neverblue, lead generation network, has signed an agreement with eHarmony to expand its performance marketing in Australia. FULL ARTICLE @ PR NEWSWIRE

AB178 Is BACK

FF -- June 23 -- AB-178 - Sales/Use Tax Nexus Bill would require retailers that receive referrals from advertising on websites, to collect sales tax in California. Amazon will drop its CA affiliates if this tax is enacted. Commission Junction and Link Share are opposed to the internet retail tax and strongly encourage affiliates to send a letter of opposition to Senator Denise Moreno Ducheny.

Learnings From Affiliate Convention '09, Denver

DENNIS-YU -- June 20 -- The folks at Webmaster Radio put on the first Affiliate Convention. Billed as “free for affiliates”, many said that the event wouldn’t happen, wouldn’t attract high quality affiliates, and couldn’t secure a sponsor. The Thursday session I moderated on Alternative Search Engines (mostly Facebook) was standing room only.  And the session on lead generation strategies was packed, too. What did I learn? There are a ton of folks who are part-time affiliates and are quite skilled in their day jobs– usually more well-rounded than full-time affiliates that have just one trick. If you are a dating affiliate and didn’t attend, you’ve really missed out– dating is HOT. FULL ARTICLE @ DENNIS YU BLOG

This post also appears on OnlinePersonalsWatch.

New Payouts Spreadsheets And Analysis

FF -- June 18 -- The affiliate payouts spreadsheet is updated and we've added a new spreadsheet. 

Click here to download out latest payouts spreadsheet listing payouts across all the top affiliate networks for all the dating programs they offer. This spreadship is huge and onerous, so we created a new one which just lists the top two payouts. Click here to grab that copy. 

If you'd like updates by email when we update these spreadsheets please email me at mark@onlinepersonalswatch.com and I'll send you an email when we do the updates.

Affiliate Convention - Denver, June 17-20

PRWEB -- June 1 -- The Affiliate Convention is taking place June 17-20, 2009 in Denver at the Colorado Convention Center. It is a business conference & expo event on affiliate marketing and advertising methods. For affiliates, registration to the event is free. FULL ARTICLE @ EMEDIA WIRE

Affiliate Convention Looms

ADOTAS -- May 27 -- WebmasterRadio.FM and AffSpot have teamed up to invite you to the inaugural Affiliate Convention, taking place June 17-20, 2009 in Denver. The convention proper begins on Thursday morning with Kris Jones from Pepperjam as the keynote speaker discussing the future of affiliate marketing. Sessions are split up into tracks such as “Super Affiliate Track”, “101 Session”, “Campaign Management”, and niche marketing tracks such as dating and travel. “Can’t miss” sessions include “Developing and Running PPC Campaigns”, “Alternative Search Engines and Marketing Venues for Affiliates”, “Landing Page Optimization”, and “Creating Higher Conversion Rates”. FULL ARTICLE @ ADOTAS

Mark Brooks: I'll be talking about internet dating affiliate programs.

Dating Affiliates Are 6% Of Affiliate Attendance

IDATE -- May 14 -- A Graph illustrating the Industries promoted by the Pre-Registered Delegates at the 2009 Affiliate Convention in Denver on June 17-20, shows that 6% of all the affiliates attending are Dating Affiliates. For dating affiliates, the event is worth considering. Its free for affiliates to attend. If you are an affiliate, register her. FULL ARTICLE @ IDATE MESSAGE BOARDS

SantaMatch Affiliate Program For Webmasters And Google AdWords

PR WEB -- May 1 -- SantaMatch, America's #1 Introduction Site for singles, today announces the launch of the SantaMatch Affiliate Program. The affiliate program is suitable for website owners, publishers and legitimate email marketers who have a predominantly North American audience base and who are looking for new ways to maximize the return on their web properties and email campaigns. According to Aaron Turgeman, Director of Marketing, “SantaMatch offers singles a hassle-free and affordable alternative to traditional dating sites by introducing singles to matches in their area on a one-on-one basis. This unique and time-saving concept has been noticed by singles who are joining SantaMatch in droves - over 10,000 per month in the US alone, roughly half of them through word of mouth and referrals.”  FULL ARTICLE @ PR WEB

Magazines Vs. TV Vs. The Web

RESEARCH BRIEF -- Apr 7 -- To find the relative effectiveness of ads on TV, in magazines, and on the Internet, McPheters & Company used 30-second TV ads, full-page 4-color magazine ads, and Internet banner ads in standard sizes, and employed eye-tracking software to determine if (and how) Internet ads were actually seen by respondents.

    - Though TV doesn't deliver as many ads per half hour as magazines, net recall of TV ads was almost twice that of magazine ads
    -  Magazines had ad recall almost three times that of Internet banner ads
    - Among web users, 63% of banner ads were not seen. Respondents' eyes passed over 37% of the Internet ads and stopped on slightly less than a third
   -  A full-page, 4-color magazine ad, was determined to have 83% of the value of a 30-second television commercial
   -  A typical Internet banner ad had 16% of the value of a 30-second television commercial
FULL ARTICLE @ CENTER FOR MEDIA RESEARCH

This post also appears on OnlinePersonalsWatch and SocialNetworkingWatch.